We are seeking a dynamic Marketing Manager to lead our marketing efforts at a local level for our automotive group. Automotive experience is highly desired. Our brands include Volvo, Hyundai, MG, Polestar, and LEVC. The ideal candidate will possess a strong understanding of marketing strategies and the ability to adapt them effectively at a local level. The role entails overseeing digital assets, fostering manufacturer relationships and local events.
Responsibilities
Adapt National Marketing:
Translate and adapt national marketing campaigns to suit the local market dynamics and consumer preferences.
Customise messaging and strategies to resonate with the target audience in each local area.
Manufacturer Relationship Management:
Build and nurture strong relationships with manufacturers to understand their marketing requirements and objectives.
Develop quarterly marketing plans aligned with dealership goals and brand guidelines.
Local Events:
Collaborate with relevant stakeholders to plan and promote events effectively.
Manage current partnerships and develop new opportunities.
Oversee digital assets:
Oversee the maintenance and management of our industry-specific website hosted by ATG (previously GForces).
Ensure the website reflects current inventory, promotions, and brand messaging. Ad hoc promotions informed by sales managers.
Develop and execute paid media campaigns to increase local traffic, physical footfall, and website visits.
Monitor and analyse campaign performance, making data-driven adjustments as necessary.
Maintain and enhance SEO strategies to improve organic visibility and drive website traffic.
Database management and email marketing.
Qualifications
Proven experience in marketing management, automotive industry experience is desired.
Understanding of digital marketing and digital platforms.
Competent communication and interpersonal skills.
Ability to multitask, prioritize, and work effectively in a fast-paced environment.
Creative thinking and problem-solving skills with a customer-centric mindset.
Join Our Team
If you are passionate about automotive marketing and possess the skills and experience to excel in this role, we invite you to join our dynamic team. Take the opportunity to drive local engagement, elevate our brands, and shape the future of the automotive industry with us. Apply now and be a part of our journey towards excellence.
Job Type: Full-time
Salary: £30,000.00-£40,000.00 per year
Schedule:
