The Dawn Of A New Hyundai - Paul Rigby Hyundai

'It's Hyundai, By The Way'

2023, A new dawn for Hyundai in the UK. A brand transformed in recent years through; Innovation, design & leadership in electrification. To address a new era, Hyundai are changing the pronunciation of the brand in the UK.

Watch our video below to learn more, featuring some familiar faces at Hyundai Bromsgrove!

The Dawn Of A New Hyundai Video

Welcome To The Dawn Of A New Hyundai

Want to try the new pronunciation yourself?

Phonetically we have gone from Hy-un-dai to Hyun-day.

Thank you for taking your time to learn about our recent brand developments. Now for the best part, our award winning electric cars!

Learn about our full model line up, view offers or contact us by clicking below.

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"Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai."

- Ashley Andrew, Hyundai Motor UK Managing Director

A New Change Brings New Questions

Here are a few questions that Hyundai believes a few people may have in regards to the new brand name pronunciation.

Has Everyone Been Pronouncing Hyundai Wrong?

We’re not suggesting that the pronunciation has been wrong, however the pronunciation was in the UK form. As the brand changes we felt it was the right time to adopt to the global pronunciation. The change is part of a range of activity to encourage people to stop and think about our brand in a new way.

Is 'Hy-un-dai' The Same As 'Hyun-dai?

Yes – we’re the same car brand with the same line-up of award-winning cars – we’ve just now adopted the more global pronunciation to celebrate our global heritage and innovation.

Do You Honestly Expect Me To Change The Way I Say Hyundai?

We have no expectation that everyone will swap to the new pronunciation. But we invite you to say it however you feel comfortable.

The Dawn Of A New Hyundai