The Paul Rigby Group is proud to announce the opening of Polestar Leicester, bringing the premium electric driving experience to customers across Leicester and the wider Midlands.

Located at Freeman's Common, between Leicester City Football Club and the University of Leicester, the new retailer is the largest Polestar Space in the UK, featuring a contemporary 12-car showroom showcasing the latest new and approved pre-owned Polestar models. With excellent roadside visibility and a welcoming retail environment, the new Space offers customers the opportunity to explore one of the world's most exciting premium electric vehicle brands.

As demand for electric vehicles continues to grow, Polestar has established itself as a leader in premium electric performance, combining Scandinavian design, cutting-edge technology and exhilarating driving dynamics. The Leicester retailer will serve customers from across Leicestershire, Northamptonshire, Rutland and beyond, making it easier than ever to experience the Polestar range first-hand.

Speaking about the opening, James Underwood, Head of Sales at Paul Rigby Group, said:

"We're delighted to bring the premium electric driving experience to Leicester with the opening of our new Polestar Space. Polestar offers something genuinely different, combining exceptional design, innovative technology and outstanding performance in a premium electric vehicle. We look forward to welcoming customers from across the region and helping them discover everything the Polestar brand has to offer."

Visitors to Polestar Leicester will be able to experience the full model range, including the award-winning Polestar 2, the luxurious Polestar 3 SUV and the innovative Polestar 4. Customers can also explore approved pre-owned vehicles, book test drives and receive expert advice on switching to electric.

Every Polestar has been engineered with performance, safety and sustainability in mind. Depending on the model, drivers can enjoy over 400 miles of electric range, rapid charging capability, intuitive Google built-in technology and the reassurance of a five-star Euro NCAP safety rating.

The opening of Polestar Leicester represents another significant milestone for the Paul Rigby Group as it continues to expand its portfolio of premium automotive brands while supporting the growing transition to electric mobility.

We look forward to welcoming customers through the doors and introducing even more drivers to the Polestar experience.