Life Paint

"The best way to survive a crash is not to crash"

• Cyclists overestimate their visibility by 700%
• 19,000 incidents involving cyclists occur every year in the UK
• 40% of these accidents are rear impact

Solution? Life Paint, developed by Volvo Cars. A unique can of water based reflective safety spray that's invisible on clothes during the day, yet highly reflective in direct glare from a car's headights. Life Paint washes of without damaging clothes or equipment. Watch the short video to see it in action.